Mornington Peninsula Business-
Published by Mornington Peninsula Business- 17 September 2024: https://mpbusiness.com.au/resource/lakeside-villas-accessibility/
Crittenden Lakeside Villas, known for its luxury vineyard accommodation, has made significant strides in accessibility with the support of the Business Development – Accessible improvements grant from Mornington Peninsula Shire. By enhancing their website and creating promotional content for their accessible features, the estate is making it easier for all visitors, including those living with disabilities, to access their services.
Link to Crittenden Lakeside Villas Accessibility Page HERE
The Challenge
Although Lakeside Villas offers top-tier accommodation in a stunning location, they recognised the need to improve accessibility and provide more detailed information for guests living with disabilities. Before the improvements, there was limited online information about the villas’ accessible features, making it difficult for potential guests to assess whether the property met their needs.
The Solution
With the help of the grant, Lakeside Villas underwent a comprehensive upgrade to its website and promotional materials, focusing on making the business more inclusive and easier to navigate.
“Our aim is to enhance positive lifestyles and well-being by using an inclusive approach. These webpage upgrades enabled us to provide a detailed floorpan with measurements, a virtual walkthrough, and integration of UserWay technology, which enables users to make changes to the delivery of our information based on a variety of more common accessibility needs. By implementing these changes to our website, we have been able to reach a greater audience and in turn increase our business opportunities.” Linda Crittenden
Website Audit:
A thorough audit of the existing website against Web Content Accessibility Guidelines was conducted. The website was tested across various devices and operating systems to ensure it provided a seamless experience for all users. The audit identified areas for improvement, and the necessary changes were implemented, ensuring the site was easier to navigate for everyone, especially individuals living with disabilities.
Walkthrough Videos:
To enhance transparency, Lakeside Villas produced a series of promotional walkthrough videos showcasing the accessible features of the accommodation. These 60-second videos, available in both horizontal and vertical formats, include voiceovers, text overlays and detailed footage to help potential guests understand the space better. These videos provide a clear, visual guide to the property’s accessibility features, helping guests make more informed decisions.
Wayfinding and Floor Plans:
A key addition to the website was the inclusion of detailed maps and floor plans of the villas. These plans highlight accessible features and provide exact dimensions, allowing wheelchair users and others with mobility needs to assess whether the space is suitable for them. This improvement has made the booking process more user-friendly and reassuring for guests.
The Outcome:
The accessibility improvements at Lakeside Villas have made the business more inclusive and accessible to a broader audience. These upgrades are expected to boost visibility and bookings, particularly from the accessible tourism market. Lakeside Villas is now better positioned to attract guests who may have previously hesitated due to limited accessibility information. As a result, the business is expanding its reach while providing a more welcoming experience for all visitors.
Lakeside Villas’ commitment to accessibility serves as a prime example of how businesses can take meaningful steps towards inclusivity. By enhancing their website and promotional materials, they have opened their doors to a wider audience, ensuring that all guests can enjoy a luxurious and accessible stay on the Mornington Peninsula.
Book your Lakeside Villas stay HERE